Built by Parents, For Parents
PopSmart was born from a simple frustration: why isn't there a phone designed specifically for children that parents can actually trust?
We're a team of UK parents, educators, and technology experts who came together with one mission: create the perfect first phone for children aged 4-12.
Our Mission
"To empower children with technology that educates, entertains, and protects – while giving parents complete peace of mind."
Our Values
Safety First
We believe children deserve to explore technology in a completely safe environment.
Education Focused
Every feature is designed with educational value in mind, supporting school learning.
Family Centred
We create products that strengthen family bonds and promote healthy tech habits.
Quality Driven
We never compromise on build quality, content quality, or user experience.
Our Journey
PopSmart concept developed by UK parents and educators
First prototype tested with 100 UK families
Official UK launch with 20+ educational apps
Winner of UK Parent's Choice Award
Trusted by over 50,000 UK families
A Team That Cares
Behind PopSmart is a dedicated team of parents, educators, child psychologists, and technology experts – all united by a passion for creating safe, educational technology for children.
Based in London, UK • Trusted by families nationwide